FYI - Full registrants have total access to the Trade Show and Garage Sale as well as the education sessions selected.
Trade Show & Garage Sale Registration - N2010-A2, $10 or Free if you are a NNEP member
To meet with the industry suppliers, see the latest products, check out the new equipment and software, register for the Trade Show & Garage Sale.
SESSIONS OFFERED on THURSDAY, March 18
Visioning your Million Dollar Business - N2010-A3, $99
8:30-5pm - This is a special ALL DAY workshop
Presenter: Norma Rist, No-Nonsense Business Coach, Norma J. Rist CEO Consulting, Inc.
One Seat LeftSOLD OUT! Call NNEP to have your name added to the waiting list, 614-602-0330.
Do you think about having a business that will operate when you are on vacation? Perhaps you want to grow a business and later sell it or transfer to your children. Are you tired of growing at 10 - 15% each year? Do you want a better business model?
Comment from past workshop attendee - "This workshop was very good at putting dollars to ideas--Now I know how to Scale to a Million!"
More than 30 women business owners are working to develop their million-dollar businesses in 24 months. The first step they took was to create the vision of their future business. Picture the business you have a passion to grow, is replicable, and has a market of customers waiting to buy. If you want to think through this possibility, and turn it into an opportunity, this is your chance. If you are already working on it and want to refine it - that's good too.
Your Potential Future:
-- A product business doing $3 Million in sales, paying you $200,000+- per year.
-- A service business doing $300K in sales, paying you $200,000+- per year.
-- An internet business doing $250K in sales that pays you $200,000+- per year.
Attend this one day workshop to help you create a vision of the business you could develop in 24 months.
FYI - When your register for this workshop, you are also registered for the Trade Show and Garage Sale.
The Art of Perception - N2010-B1 ($39 if purchased individually)
8:30-10am
Presenter: Jay Izenman, Ratman & Bobbin
Working out of a small space, or maybe, even your basement or spare room? Only you have to know. Come and learn the ins and outs of making your company look larger than ever before, strictly by your attitude, image and professionalism. Learn how the art of packaging your product can make you stand out from the competition. See the benefits and power of how to promote yourself by utilizing customized marketing materials. Are you on a shoestring budget? Learn how to prioritize between what you want and where to spend first. Turning jobs away? Get the "never say no" attitude and see why you should think that way. And finally, learn when to fire a customer, and how.
Click here access the interview with Jay!
Mastering and Maximizing with Specialty Threads - N2010-B2 ($39 if purchased individually)
8:30-10am
Presenter: Colleen Hartigan, Madeira
Sure, they may require some tweaking here or a little TLC there, but mastering specialty threads can keep you ahead of your competition...and working when others are not. Whether your customer comes in with a special request, or you have to do an upsell to get the customer to sign on for the use of something special - your work will stand out and the return on the investment of your time and patience will be considerable.
James Stephenson has been a machine tech and he knows his way around embroidery machines. He works for one of the major embroidery thread manufacturers in the industry currently. He will share tips and tricks to keep your machines humming, your creativity brimming and your customers happy. Set yourself apart from the competition with the ability to offer special looks that are only achievable through the mastering of specialty embroidery threads. From fine detail...to a rustic, hand-embroidered look...to unparalleled shading...to the sparkle of metallics...get to know all the looks that are possible and then master them!
Leave this seminar feeling much more certain of how to handle different threads and with free samples to try them out at no cost to you. You'll find a little patience and testing goes a long way in expanding your repertoire and becoming the go-to embroiderer in your community for problem-solving and innovation.
How to Sell Decorated Apparel - Successfully! N2010-B3 ($39 if purchased individually)
8:30-10am
Presenter: Dana Zezzo, Pro Towels, Etc.
Learn tried and true strategies for selling decorated apparel. See why selling apparel using the "good, better, best" model can increase the number of sales that you close. Dana's model of scalability will move your customers' thought process from "Should I buy?" to "Which one should I buy?" with less resistance and more customer confidence. Increased profits come from selling SOLUTIONS, not products!
Dana has spent the past two years growing the Pro Towels Etc. into the largest supplier of beach and golf towels. He has been in the promotional product industry for over 20 years. Dana is equally involved in both the industry and in his local community in Ashtabula, Ohio. He is a past president of TRASA - the Three Rivers Advertising Specialty Association, and currently serves on both the ASI Stitches Advisory Board and on the PPAI National Leadership Conference Advisory Committee. He also gives seminars across the country on industry related topics such as How to Market your Apparel Decorating Business, Selling Strategies and Social Networking for Promotional Professionals.
Vector Art & Vinyl Cutters - N2010-C1 ($39 if purchased individually)
10:30am-12pm
Presenters: Jeff Morgenthaler & Cameron Gilmore, Digital Art Solutions
Explaination vector art and vinyl cutters, and how they can be effective for embroiderers.
Understanding Applique and Sublimation - N2010-C2 ($39 if purchased individually)
10:30am-12pm
Presenters: Lynn Rhoades, LCD Embroidery (applique); Jimmy Lamb, (sublimation)
The applique portion of this session will present the very basics of applique, as well as tips and tricks. See how variations in color and name-drops can provide many different looks. How you can take advantage of the tools that your vendors have to offer. Cutting services, digitizing services, stock lettering and basic designs are just a few of the tools available to you. Reduce stitch count and possible puckering on large areas in a design by substituting an applique. This reduces stitches and sewing time, and gives you options for texture and creativity.
Jimmy will tackle the sublimation portion of this two part comprehensive
sesssion. IF you are a typical embroiderer, you might be saying "sublimation -
isn't that just for mouse pads and coffee mugs?" Well, as you will see,
sublimation is whole lot more and can open the doors to all kinds of new
revenue opportunities. Jimmy will make sure you understand exactly what it
is, how it works, how to price it and how to sell it. And what the heck, he
will even show you how to create your own custom applique fabric using
sublimation.
Maximize your Supplier Relationships - ($39 if purchased individually)
1:45-3:15pm
FYI - This is a new TIME for this class as of 3/7/10, due to speaker's schedule conflict.
Presenter: Geoff Vejsicky
Being a small business owner, you constantly face the challenge of maximizing your time. How do I do marketing? How do I get new ideas? Where are some new markets? All of these, plus more, are questions business owners face day-to-day. The kicker is that you have a lot of these plus more at your fingertips! The vendors you deal with everyday! This session will highlight things that you may not know are available to you as a business owner. Plus, learn a little inside knowledge to get the most out of a tradeshow and your vendor Sales Reps. Shhh...don't tell your competition!!
Click here access the interview with Geoff!
Social Media - N2010-D1 ($39 if purchased individually)
1:45-3:15pm
Presenter: Deborah Brown, Published Author and Web Writing Specialist, AllWrite Ink
You've heard about Facebook, LinkedIn, Blogging and Twitter but how can they be used to effectively promote and grow your business?
Deborah Chaddock Brown, Customer Relationship Expert, entrepreneur and author will share the benefits and how-tos of effectively using Social Media to connect with your prospects and customers and start the process of building relationships. Now is the time - BEFORE your competition.
Attendees will learn:
- The benefits of each of the primary social media vehicles
- Examples of how they are used effectively to build relationships and grow business
- Handy tips and techniques
- How to get started building Web-Lationships
Each participant will leave with a valuable resource guide explaining each social media vehicle, a review of the benefits, links to find more information, basic "how-tos" and examples of business professionals successful with social media..
Click here access the interview with Deborah!
All that glitters - N2010-D2 ($39 if purchased individually)
1:45-3:15pm
Presenter: Shell DeHosse, Sparkles by Shell
How adding glitter, studs and texture to apparel and embroidered designs can increase the value of ready-for-sale inventory and profits. Embrace the idea that you are selling more than logo'd shirts.
Excelling in Embroidery - ($39 if purchased individually)
1:45-3:15pm
FYI - This is a new TIME for this class as of 3/7/10, due to speaker's schedule conflict.
Presenter: Walter Floriani, Floriani Stabilizers, RNK Distributing
From Value Mart to Picasso - Learn the secrets to maximizing your machine efficiency and expanding your profitability with a simple to understand and foolproof technique and methodology from fifth generation Embroidery Guru Walt Floriani. "Being a profitable embroidery creator has never been so easy once you understand the simplicity of the process and how to sell it correctly." Let Walt demonstrate that "If you Stitch it, they will Buy." A must for the novice to seasoned professional.
Team/League Business - N2010-E1 ($39 if purchased individually)
3:45-5:30pm
Presenter: Doug Wilcoxson, Bomark Sportswear
This seminar will educate you on the team/league business and how it differs from other markets. You will learn how to find the business, secure it and most of all...how to minimize the problems that come along with this business during production. Not only can you add sales dollars by supplying team/league uniforms, equipment etc., but you now have a completely new group to market your normal products to as well!
Click here access the interview with Doug!
Blending Digitizing- N2010-E2 ($39 if purchased individually)
3:45-5:30pm
Presenter: Lee Caroselli, Balboa Threadworks
Shade your designs to give it volume and depth, and blend your colors for a gradual transition from dark to light. Learn the techniques of shading and blending colors that will give your designs life. You will be able to capture what you see in your designs, duplicate textures, and make them appear to be three dimensional.
These techniques are not software specific and are easy to understand. Best of all, these techniques will help you understand the principles of underlay and pull compensation and give you designs that are not just beautiful... but designs that run well!
What are you selling?- N2010-E3 ($39 if purchased individually)
3:45-5:30pm
Presenter: Jimmy Lamb
If you think you are selling embroidery, screenprinting, digital printing, etc - you are WRONG! Its not about selling decoration processes, its all about fulfilling the needs of the customer. How you package, position and market your products will make all the difference between making money or not... This eye-opening presentation might just cause you to rethink your current sales and marketing approach. In fact, your head will be swimming with new ideas for converting leads into sales when you leave this exciting idea-packed session!
SESSIONS OFFERED on FRIDAY, March 19
Sales, the Right Way... or Not! - N2010-F1 ($39 if purchased individually)
8-9:30AM
Presenters: Dana Zezzo, Jimmy Lamb & Jay Izenman
Come and see how the wrong approach can lose sales, while the right one with the proper techniques can increase them - GREATLY! Learn 3 different approaches for creating successful sales presentations based on the real life experiences of three Industry Professionals who will share their methods and passions with you. But nothing beats the real thing, so hang on to your seats while these three characters (your hosts) show you via a real-live demonstration what to do and what not to do. Let the tips of these professionals help you "fix" your mistakes and steer you towards increasing sales. Not only is this event full of informative details, it's a lot of fun as well. Don't Miss It!
Click here access the interview with Jay!
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Using the Internet to Market Your Business - N2010-G1 ($39 if purchased individually)
10am-12pm
Presenter: Jeff Taxdahl, Thread Logic
The Internet is a powerful marketing tool and can change the way some shop owners do business. Understanding how the Internet can help a company is really a two question challenge. This first question is how and what kind of site to offer to the market. There are a number of options from fully functioning e-commerce websites to template websites offered by many suppliers. Learn the advantages and disadvantages of each model.
The second question involves getting people to the website. This is not a "build it and they will come" proposition. What are the options to drive traffic to a website? What role do search engines play? What is pay-per-click and SEO? How can regular marketing activities drive traffic to a site?
This session will also explore how the Internet has changed my business and fueled its growth over the last 4 years using an e-commerce website and pay-per-click marketing. You will get an idea of what it costs to build a site and the cost to market it. Learn what skills you need (or need to hire) and what resource commitment it takes to make different websites work.
In addition, we will cover the following questions: Is it the right marketing vehicle for everyone? Is using the Internet right for you? What can it do for your company? What does it take to be successful with an Internet marketing model?
This session is part case study and part classroom lecture. If you have wanted a website but did not know why, or how to proceed, this is a MUST attend session!
UPDATE POSTED 2/18/10: If you would like your
website to be reviewed DURING this session, send your website address to jeff@thread-logic.com no later than March 5, 2010. Your site may be selected by the speaker for review in the session!
Click here access the interview with Jeff!
SESSION OFFERED on SATURDAY, March 20
20 Most Frequently Asked Questions - N2010-H1 ($39 if purchased individually)
9-10:30am
Presenter: Susan Ritchie, NNEP Co-Founder and Embroidery Expert
Attend this session to fast-track your learning curve! 20 Most Frequently Asked Questions is designed to give you enough information to make decisions regarding purchases, techniques and policies for your business. The information is essential if you are starting your business, or provides a recap to make sure you are heading in the right direction in your existing business! Susan, an embroidery veteran and expert, will cover thread sizes, hoop burns, contract embroidery and much more. Leave this session with solutions to common stumbling blocks, enabling you to effectively move ahead. The presentation moves along quickly and questions are encouraged, making sure that you get the maximum benefit from this session. Build your business with answers, not questions!
Click here access the interview with Susan!
"What a pleasure to meet with you. We learned so much, especially from your '20 Most Frequently Asked Q & A session.' I had solutions to 3 vexing issues before I left your seminar. Many, many thanks!" - Sara Cole, Threadwords
